When most people think of the fashion scene in Virginia Beach they might think of Akademiks', which was founded by Emmett Harrell , a native of the area, or the two labels started by Pharrell Williams,
Billionaire Boys Club and Ice Cream. There are many stores based in this area such as CREAM in Norfolk that are unique to this region that offer high-end urbanwear you would not find at a department store. Yet the average person does not realize that the metropolitan area of Virginia Beach includes six other cities, likewise, the area has a fashion scene that goes beyond hip-hop/urban fashion.
Portsmouth, VA is one of the cities in Virginia in where you can see the future of fashion in this region. RicLamar Clothing, a Christian owned company founded by Kendric Brown and Katrina Brown, mixes traditional dressmaking techniques with abstract couture ideas to deliver a unique interpretation of what a woman out on the town would wear; this label can be found at Linda's Especially For You in Portsmouth Virginia. It is unlike anything I have seen before as the designers take an aggressive approach in their use of color but have created clothing that is still elegant and flattering on any woman that puts it on. It is hard to categorize or put in a box, which is exactly the point. I was able to catch up with Mr. Brown to ask him a few questions about the catalyst for the label and his design ethos.
CHRISTOPHER KENDALLS: The first thing one notices when they visit RicLamar.com which is reinforced on the "About Us" link is the fact that this label is Christian owned. Tag lines such as "The Runway Is Out Pulpit" convey the message, but how do you feel the collections minister to the women that wear the clothing and those they come into contact with?
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