The 1,825-square-foot boutique boasts the same undulating ribbed white walls, slate-gray granite floors and steel accents that mingle so harmoniously in the Peter Marino-designed Fendi flagship on Rodeo Drive.
But the Beverly Center boutique also features a striking amber-colored glass facade incorporating a backlit pair of puzzle-piece-style double-Fs, the brand's logo. (The amber glass "is an important new architectural concept for our boutiques globally," said Stacy Van Praagh, president of Fendi.)
The men's section, which occupies half of the front room in the two-room store, features the label's famously slick formal shoes and casual kicks, replica hermes, man-bags, jewelry and sunglasses.
"The Beverly Center has a strong men's offering and drives a large, diverse male client into the center," Van Praagh said. "We see a nice opportunity for this developing category of business." Prices for men's accessories range from around $275 for a Zucca jacquard belt to more than $1,500 for travel bags.
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